The Wrong Way To Launch A Website

For the past couple of weeks I’ve written a few posts about a new Internet marketing launch called IMCrew.

Originally, IMCrew was supposed to launch on August 5. Then they extended their pre-launch phase to August 12. No problem, that happens. But it is now August 18 and there has been no new word from IMCrew. That doesn’t look good.

On the surface, the “get paid to read articles” idea seemed a little pie-in-the-sky. But since it didn’t cost anything to join IMCrew, I figured I’d try it out just to see what happens. I often try out new sites like this just to see if someone comes up with something new and different that pays off. In IMCrew’s case, it seems that the idea has petered out.

But that doesn’t mean the rest of us couldn’t learn from IMCrew’s mistake. Here are some lesson notes to use on your next website launch:

• Make sure you cover all your bases in your planning phase. If you cover all contingencies then you are less likely to need to reschedule your launch.
• If you do need to extend your pre-launch phase, make sure you communicate with your affiliates by e-mail as well as by back-end interface. Not everyone will sign in to their account every day. IMCrew could still have affiliates who aren’t aware that they haven’t launched because they’ve never signed into their accounts after the initial sign up. Besides, by communicating on a daily basis, you can encourage afiliates to continue promoting you and signing into their accounts every day.
• Don’t leave people hanging. It is now August 18 and they were supposed to launch on August 12, yet I’ve heard nothing from them since August 5 when they extended their pre-launch phase.
• Never, never, never leave an old date on your public face. This smacks of a lack of professionalism like nothing else. I still have links from old posts pointing to this website. IMCrew will likely not get any more signups because their website still says launch date is August 12, which is past due. Who’s going to trust them now?
• Include a Contact Us page on your launch site. I went up to send a query to IMCrew to see if we might expect some information soon, another extension of the pre-launch phase – or anything – and there is no way to communicate with them. They don’t have a Contact Us page. Make it easy for your affiliates to contact you.

At this point I’d say that IMCrew is dead. It’s possibly a scam. It could have been a come on to get people’s e-mail addresses so that the owners could send them spam for another offer. I wouldn’t rule that out of the possibilities. On the other hand, for lack of evidence I can’t say for sure. I do know this: It doesn’t look good for IMCrew.

What are your thoughts?

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