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If you’re not sure what Headway is or you’re sitting on the fence then let me give you some things to think about.

1. No. 1: Headway is a premium theme, a little bit like Thesis. However, I think it’s superior to Thesis for a number of reasons. First off, it has a visual editor that is out of this world. You can actually create WYSIWYG boxes that you can move around on the screen and design web pages without using any code whatsoever.
2. Headway is customizable to the extent that you know and understand CSS and PHP. But you don’t have to know CSS or PHP to be able to use it. For that matter, you don’t need to understand HTML. You can build a good website and blog using nothing more than the visual editor.
3. With Headway’s theme customization features you can design your site in a flash without using any CSS code.
4. You get free upgrades for life.
5. You can use Headway on any number of websites you own with just one license. Get a developer’s license and you can use Headway on any site you own or any sites your clients own – no limit, one license. And the cost of Headway is very competitive – it costs less than some premium themes that do much less.
6. The folks at Headway are constantly upgrading and improving the theme. In fact, this week they are rolling out Headway 2.0 and to promote it they’ve decided to extend a 30% discount to all new purchasers. Use this discount code to get your 30% discount: woot. Click here to buy Headway now.

Using Headway As A CMS

I’ve been using Headway for over a year now and I absolutely love it. I’ve built blogs with it and I’ve built standalone websites with it. They always come out looking nice. Check out this church website to see a sample.

I’ve used Headway for a complete content management system and I love it. You can build a site with 200+ pages using Headway as your theme and one of the things that I like about Headway is the ability to customize your sidebars and copy them for multiple pages. You can build an unlimited number of sidebars – for instance, a different sidebar for each section of your website – and use each one on multiple pages in almost no time at all and using absolutely no code. You can also incorporate HTML and dynamic code into sidebars seamlessly.

Headway also has easy hacks. Just take the code you want to insert and place it into the proper Headway field and voila! Instant hack.

It truly is a masterpiece and I’m excited about the release of Headway 2.0. I can hardly wait to see the improvements they’ve made.

Again, you have until this Friday, October 29, 2010 to take advantage of the 30% discount. Click here to buy your Headway Theme and enter “woot” without the quotation marks to get your discount.

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I run a blog ghostwriting service and frequently will run into developers and SEOs who think they can do it better than the pros. Most often, they can’t. One of the things they try to do and which I think is utterly ridiculous is try to build their own blog platform. Why?

WordPress already has the market cornered on free blogging software. Why is WordPress so popular? Let’s take a look.

• No. 1, it’s free.
• It’s the absolute best blogging tool for great SEO results.
• Choosing a suitable theme is simple.
• There are a ton of WordPress plugins that can be used to customize your WordPress blog and make it run more efficiently and more profitably.
• It’s Open Source and therefore easy for developers to tweak for their own personal use.

Those are the big benefits. But are there any drawbacks? I can only think of two.

1. Since it is Open Source, there are some security issues.
2. Using WordPress means you’ll be hit with endless software updates and upgrades.

In light of the benefits to using WordPress, I consider these two drawbacks very small. With regard to the security issue, there are some things you can do to reduce your risks and if you are proactive in addressing the security issue you will have few problems. The frequent updates to the software is a minor nuisance compared to the benefits of using WordPress.

So why, in light of these benefits, would a developer spend precious time working on a proprietary blogging platform that will likely not match the benefits offered by WordPress? And I have never seen one of these blog platforms even come close to performing the way that WordPress performs in the search engines. One system I recently looked at didn’t even have the ability to ping the various ping services. That’s incredibly lousy development.

Let’s Answer Some Objections

I understand that not everyone likes WordPress. If you are one of the many people out there who don’t like WordPress, there are alternatives. They’re not quite as good as WordPress, but they are good enough that you can work with them. Just to name a couple, Serendipity and TypePad are both reasonable alternatives. And I don’t see any developer creating a blogging platform that will compete with either of those two, let alone WordPress. But let’s get to the FAQ any way.

I Need A Blog Platform For My Own Use

OK, fine. But why are you giving it to your clients when WordPress is better? It’s just poor business. I consider this vanity. You just want your name on something and thought it would look cool. I understand. But you’re hurting your clients.

WordPress Is Less Secure Than My Own Platform

Sure. But is your blogging platform good at SEO? Is it better than WordPress for SEO? If not then you are hurting your clients. WordPress can have its security improved with a few choice plugins and if you are any good at development then you should be able to create your own plugins and hacks to make WordPress more secure.

I Can Easily Customize My Blog Platform’s Design

I’m sure you can. You can also create custom themes for WordPress, which you can use for you and your clients as well as share in the WordPress community. If you are any good as a web developer, this would provide you with as many, or more, benefits than creating your own blogging platform.

I Can Sell Rights To My Blog Platform And Make More Money

No doubt. But I think you’d make more money creating premium WordPress themes like Headway. You’d have a lot easier time selling premium WordPress themes for $60-$90 than trying to sell a blogging platform for $200-$500. The higher price for the blogging platform will mean you’ll sell less; plus, there is a built in market for premium WordPress themes since millions of people use WordPress every day. Again, if you are any good as a developer then this should be a cinch for you.

Choose A Proven Blogging Platform

If you are ready to start a blog then make sure you use the right blogging tools. Use a blogging platform that is proven and tested. Choose one that professionals use and recommend. The only blogging platform that is recommended by Google, as far as I know, is WordPress. It’s free. Why use anything else?

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