Sold Out | Yahoo! Canada Sponsored SEO Seminars by Search Engine Academy Toronto

Toronto (PRWEB) February 14, 2007

“At a launch party last week Yahoo ! Search Marketing Canada announced that they were sponsoring two SEO 101 Seminars for their major clients,” said Greg Mate, President, Search Engine Academy Montreal. “We are obviously thrilled with the opportunity to work with Yahoo ! Canada and we look forward to providing their clients with search engine marketing guidance designed to grow their businesses.”

Yahoo ! Search Marketing Canada has made it part of their mission to help grow the Search landscape in Canada. One way they believe they can achieve this is through a well educated clientele. This announcement is a major step in that direction, by helping to provide that Search Engine Marketing education through the Search Engine Academy Toronto.

The first two 3-hour seminars – a morning and afternoon session – will be held in Toronto February 20th 2007 and were quickly booked to capacity. The seminars will focus on Why Canadian Business Need to Include Search Engine Optimization (SEO) and Search Marketing or Pay-Per-Click (PPC) in the Marketing Mix, and some Basic SEO Tips.

“The timing is right, our next Certified Toronto (hands-on) SEO Workshops run from March 26-30, 2007 (2-Day Basic Essentials SEO Course Mar 26-27, 3-Day Advanced SEO Mastery Training Mar 28-30, and 5-Day Intensive SEO Workshop Mar 26-30) and in Montreal (also in English) from June 18-22, 2007” Mate said.

Sign up for Free Daily SEO TIPS. To learn more about Search Engine Academy Toronto and Montreal SEO Workshops, please visit http://www.SearchEngineAcademy.ca.

Why not keep up to date on our SEO Blog?

For more info on Yahoo ! Search Marketing Platform visit http://searchmarketing.yahoo.com.

About Search Engine Academy Toronto and Search Engine Academy Montreal

Search Engine Academy Workshops are Certified Search Engine Optimization Training Courses, where you work hands-on with expert instructors, while you acquire genuine SEO knowledge. The 2, 3 and 5-Day Workshops are designed specifically for a) people with little or no previous experience in SEO and b) for current SEOs with experience but little or no formal training. Unlike at seminars where you sit and listen passively, at our workshops, students work in real time on actual websites. Students experience a combination of training mixed with live demonstrations and individual, and group, projects to build their search engine marketing skills with maximum information retention in the minimum amount of time. Everything is included in the Toronto Workshop so there is nothing extra to buy. Tuition includes 5-Days of hands-on instruction plus 3 months of membership to resources after class, plus the 6 Month Mentoring program.

Barry Byers, President of Search Engine Academy Toronto and Greg Mate, President of Search Engine Academy Montreal, have been Professional Search Engine Optimizers and Internet Marketers for several years, and have assisted numerous businesses in gaining top Search Engine rankings and increased focused traffic in both Canada and the United States. Together they have designed and programmed effective websites as well as consulted on SEO and marketing on existing sites. Now you too can benefit from their years of hands on search engine marketing by attending their live Search Engine Optimization / Search Engine Marketing workshop training courses.

For a look at the complete 5-Day Agenda visit here:

http://www.searchengineacademy.ca/workshop_agenda.htm

To see how recent SEO Workshop graduates describe the Workshop training experience visit here:

http://www.searchengineacademy.ca/testimonials.htm

For Registration information, visit here:

http://www.searchengineacademy.ca/registration.htm

Media Contact: Greg Mate (514) 426-4000

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Video Search Engine Optimization Expert Gregory Markel To Speak At SMX

New York, New York (PRWEB) October 6, 2008

Founder President of Infuse Creative, Gregory Markel, will share his 13 years of search engine marketing expertise while focusing on “Video Search Engine Optimization” at the 2008 Search Marketing Expo in New York at the Javits Convention Center on Monday October 6th. Video search and community/social ranking factors continue to expand in importance and opportunity, with Google showing a combined 114 million queries in August for keywords video(s) alone.

During his session, Gregory Markel will provide tips on how to choose the best keywords and tags for your videos, integrate call to actions within your video, achieve organic search results for your content not only at YouTube but also within search engine results, integrate important social media and community ranking factors, and develop the best landing pages for your video content to best engage and convert your audience. Gregory Markel will provide companies with tips on how to take advantage of both free and paid related video search opportunities, at YouTube. Through the distribution of your videos to multiple video search engine sites, you will also provide someone who is searching for content through search engines such as Google, Yahoo!, Ask, and MSN with multiple opportunities to find your videos. In fact, with the Google search engine your video results might even rank higher than website results on that same topic.

Additionally, video optimization can provide excellent brand reputation management results, and importantly with increasing popularity, a great iPhone and Google phone experience as well.

About Infuse Creative: http://www.infusecreative.com

Gregory Markel and Infuse Creative have provided search marketing services and technology to an extremely diverse variety of clients including; Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros, Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Realty Executives International, Sony, Universal Vivendi, and many more.

About Search Marketing Expo in New York:

The 2008 Search Marketing Expo in New York has over 50 sessions that focus on teaching business’s how to maximize their Search Engine Marketing (SEM) opportunities, including Search Engine Optimization (SEO) and Paid Search Advertising.

October 6th-8th, Javits Convention Center, 655 West 34th Street,

New York, New York.

Press Contact

Melissa Klotz

323-960-7790

melissa@infusecreative.com

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Search Engine Optimization (SEO) Expert’s New Book Unveils the Simple Secrets of SEO

Front cover of SEO book

Toronto, ON (PRWEB) July 19, 2009

Grace Cherian has launched a new business manual entitled, “Racing to the Top: Twenty Tips to Ramp up Your Search Engine Ranking” which offers small business owners useful tips on how to optimize their Web site. The search engine optimization principles described in this handy, 14-page booklet are both easy to understand and apply. Even if business owners implement just a few of these tips, they can effectively ramp up their search engine ranking.

Annette Rolland, a graphic designer, said this about the book: “From key words to meta tags and much more, Grace Cherian provides a simple, useful search engine optimization guide.”

“It was just two years ago that I first heard the term ‘search engine optimization,’” Cherian said. “As a small business owner, I wanted my Web site to rank on the very first page of a Google search. But when I contacted a few search engine consultants, they wanted $ 3,000-$ 4,000 to optimize my site. I certainly didn’t have that kind of money in my budget.”

Cherian goes on to say, “Right then, I decided that it was up to me to learn as much about the principles of search engine optimization as I could. After doing reams of research on the topic, I distilled the information into a very basic, user-friendly 14-page manual. And I learned that search engine optimization is certainly not the esoteric topic that SEO consultants would like us to believe. Anyone can learn these SEO principles and implement them.”

To preview this book, “Racing to the Top: Twenty Tips to Ramp up Your Search Engine Ranking,” click: Lulu.com.

Grace Cherian is a professional business writer and search engine optimization specialist who has been delivering writing projects on task, on target and on time for over ten years.

Contact:

Grace Cherian

Professional Business Writer

416-703-2610

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Web Site Optimization Announces Free Presentation Illustrating Today’s Top “Organic” Search Engine Optimization Strategies

(PRWEB) May 5, 2005

Web Site Optimization, LLC is announcing the availability of its new PDF presentation illustrating the best practices of optimizing and promoting your web site for “organic” or “natural” search engine rankings. This presentation given at the Ann Arbor IT Zone on April 28th, 2005 is now free and available for download at http://www.websiteoptimization.com/presentations/

Content includes an in-depth tutorial on natural SEO with real-world examples and case studies. Plus, it gives an overview of search engine traffic, optimum keyphrase length, SEO best practices, plus the following tips on website optimizationÂ…

1. TodayÂ’s best and worst practices for achieving high search engine visibility;

2. The three keys to maintaining your high rankings;

3. The three components of SEO and how to beat your competition on Google;

4. Case studies illustrating examples of good and bad SEO.

“Companies spend a lot of money on the latest Internet marketing strategies such as Pay-Per-Click (PPC) search engine advertising and banner ads. Unfortunately, theyÂ’re missing out on a huge portion of the search engine traffic they could be generating if they knew how to get their high rankings in the natural results of Google, Yahoo! Search and MSN Search,” said Andy King, President of Web Site Optimization, LLC. “This presentation gives you todayÂ’s best strategies for optimizing and promoting your web site with organic search engine optimization in a way thatÂ’s easy to understand and implement.”

For your free download, visit: http://www.websiteoptimization.com/presentations/organic-seo-itzone.pdf

About Web Site Optimization:

Web Site Optimization, LLC provides web site optimization and search engine marketing services that “tune up” web sites for increased speed, conversion rates, traffic, and profitability. For more information about Web Site Optimization visit

http://www.websiteoptimization.com

Media Contact: For interviews with Andy King, author of popular book titled “Speed Up Your Site – Web Site Optimization” contactÂ…

Matt Hockin

503.246.1375

matt@interactivemarketinginc.com

http://www.interactivemarketinginc.com

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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An example of what I mean is keyword-based domain names. Originally, if you wanted your site to rank well in a search engine then you had to have your keyword in your domain name. From about 1995 to 2003 this was true. Right around the time of the Florida Update, that changed.

What Was The Florida Update?

Whatever happened with the Florida Update, one thing is for certain: It changed SEO forever. It was not as easy to rank pages after that as it was before. The algorithmic changes that Google made during the Florida Update were not domain name specific – in fact, I believe there were a number of changes that took place at the same time – but the changes did have an effect, whether intended or not, that diminished the importance of keyword-based domain names. From 2003 until about 2007, if your domain name contained your primary keyword then it was an influence on rankings but it wasn’t to the same degree as before the update.

Since 2003, Google has continued to tweak its algorithms. I believe that is when Google got serious about its hall of mirrors. Since the Florida Update Google has played with its algorithms at least on a weekly basis, making small changes here and there. Where before, Google might have made big changes less often, now they make smaller changes more often.

This is significant. What it means is that no one will ever guess what the most important factors are at any given time. As soon as you think you know they will change. But it also means that we have some reasonable assurance that Google will not mess around with certain core principles even if they nudge a few certain factors plus or minus.

The Current State Of SEO And Domain Names

All of this means that in the current state of SEO, your domain name should have your primary keyword in it. I have seen undeveloped websites rank for keywords when there was no content to rank for and no inbound links to prop it up. That can only be accounted for if one thing is true – the keyword in the domain name triggered a positive where other pages on the Web did not.

Will this ever change? Probably. But whether it does or not you can bet that keyword-based domain names always contain some element of a positive affect on rankings for targeted keywords. It’s always been that way; it likely always will.

Keep your knowledge of SEO current. It’s the only way to stay alive and make money online.

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